Monday, 20 May 2013

Why Managing A Successful Charity Website Should Be Easy

By Dave Max


It is both difficult and time consuming to manage a successful charity information site - but don't let this stop you from putting in the effort and succeeding. Assuming that your website is well designed, using search engine optimization and online marketing will pay exponentially to secure more traffic and increased revenue.

There aren't many people out there that don't like a good tease. With that being said, an effective strategy that your charity information site can use is to use teases that hint at the good stuff that are being offered inside your website. It's a strategy that magazines use to encourage everyone to purchase it and look more closely, which is what you're trying to go for with your site. If they like what they see, they'll keep coming back to see if there's more.

It would be best if you put your real location on the charity information site in addition to all your contact information. You can use a Google Maps widget to embed a map to your location to make it easier for people to be able to find you. Also, it will make you seem more real to your visitors.

Many of your visitors won't have the time or attention span to comb through your menu looking for what they want. Make sure you have an easy-to-find search box on all of your web pages so they can go straight to the content they want. The easier you make it for visitors to use their site, the longer they'll be willing to stay.

If you've got a lot of content, you owe it to your visitors to effectively organize it into categories. Every one of your web pages may have different formatting, but make sure the navigation bar and branding elements are consistent throughout, and that the navigation menu and header are always in the same place.

Ensuring easy access for different operating systems and older technology is important, but don't forget about your handicapped visitors. Some things that improve their browsing experience are using alt tags in your images, entering valid coding, avoiding frames, and enabling textual resizing so that they can properly understand your content.

If your charity information site is commercial, it should act like a storefront for your business. It should be designed in such a way that visitors are interested in it at first look. It should display essential graphics, company logo, and some pictures, giving a proper idea about your business, its offerings and products.

You should create a site which gets loaded quickly. This will help in increasing your charity information site's rankings in search engine optimization. It will also enhance the experience of user. You should optimize code and images, use good server, and make cacheable pages for other things. It will help in making your site successful.




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