Friday, 10 May 2013

How To Make Excellent Pocket Folders

By Aubrey C. Bosco


If you are participating in many marketing events and business meetings, then you can use customized pocket folders as your marketing tool for your business. These folders are not very expensive but can help you a long way in promoting your brand name. You can offer these folders to your target customers, investors, leads and improve your professional network.

You can make use of your simple pocket folders for marketing your business in many ways. Use them to distribute your marketing materials in important business events. You can put pamphlets, brochures, business cards, reports in these folders and distribute the folders among the people present in the event. This will help you educate your potential customers about your business and your products and services. In order to make a robust statement with these folders, you have to design them thoughtfully. Give attention to different features of the folder so as to create great looking folders for your company.

1. Design and layout the business folder

You can choose lively design and colors for your folders and make them eye-catching. If you have some knowledge of graphic designing, then apply your knowledge and develop masterpieces. You can do the designing and send the work to the organization for printing. If you do not have knowledge of graphic designing, then you can work with printing company to make an appealing design for your folder.

2. Regular versus customized shape

You can choose from a huge variety of shapes for pocket folders. Standard pocket folders can also do the job if you do not want to spend extra on folder's shape. However, you can add unique cutouts, folds and flaps to provide a professional look to your folders. The most commonly found styles of the printed folders include standard folder, tabbed folder, 3 panel folders. All of these folders can also have different designs of pockets.

3. Material to be used in the folder

There are various types of materials used for making the pocket folders. Plastic and paper are two of the most commonly used materials for folder printing. Paper folders are generally preferred by most companies because of its cost effectiveness, simplicity and utility.

4. Other details in the designing

The printing industry of today uses new and improved technology. This helps to personalize the design of various products including paper folders. For example, you can include ribbon closure, embossed font, enlarged braille, metal studs etc. to make your folders look unique.

It is advisable that you spend some time and efforts in designing your folders. This can bring you fruits in the long run. Your audience will want to keep and reuse your folders if they are designed well. Get in touch with an experienced folder printing company to get the best deal.




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