Friday 21 June 2013

Learn To Manage A Popular Genealogy Website Like A Professional Webmaster

By Casey Wood


Good things need to be approached with a positive attitude, your family tree information website is no exception. Be proactive when working on your website and you will have a great outcome. Follow these tips to be successful and increase traffic on your site.

Whenever any word or phrase on your family tree information website links to another site, keep a constant check on whether that link is active. If that link takes a visitor to a dead end, you can very well imagine his thoughts. And if your site contains many such dead links, it is bound to harm the status of your website.

Choosing the keywords is the most important factor in making your presence felt online. Do not bother much on getting in line for trapping traffic through popular keywords, grab the search traffic by staying focused and find words and phrases which are relevant to your subject line or have low competition.

All the pages on your family tree information website should be welcoming because not all visitors will see the front page. All pages should provide effective navigation to the important information so everyone can find it.

Don't use Flash in any way when designing a mobile. Apple phones do not support Flash and they are the ones to have a substantial share in the market. An important segment of your potential customers will be disappointed and their user experience will be damaged, if you add Flash elements.

Keep useful content open to the 'public' visitor. Requiring registration just to view basic info is a big turn off for your users. Only require registration for more advanced functions or for actually making a purchase.

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Ensure that your family tree information website has all of the information required to convince a prospective client that your website is the one to rely on. It cuts the time spent on decision making and question asking while making it easier for them to see all of the reasons why they should choose you.

There is always a chance that your visitors will run into error pages. It could have been that they entered the wrong URL in the browser or anything. However, if your error pages offer no help to them at all, they will just move on to a different family tree information website. You should make custom error pages where you can offer links to another page of your website.




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