Saturday 21 March 2015

3 Reasons Tumblr Matters For Online Marketing Companies

By Arthur Williams


Tumblr is, admittedly, one of the less utilized platforms amongst online marketing companies. Does this necessarily mean that this is a reflection of the site's worth? From what I have seen, a website like this is designed for engagement, which is especially worthwhile when you consider the broad audience that this website has. With that said, there's a certain way of going about utilizing Tumblr for the sake of broader marketing purposes.

No one can dispute the fact that Tumblr has an entertainment aspect to it. There are various interests to take into account, meaning that users of various ages, backgrounds, and demographics can be appealed to. It's a strong perk Tumblr has, which may be put to use by online marketing companies across the board. In order to utilize this microblogging more effectively, though, here are 3 of the strongest talking points illustrated by firms the likes of fishbat.

To start this list off right, you have to know that Tumblr has many platforms to work with. For example, if you have to move away from your computer and go on the road, your efforts on Tumblr do not have to end. As a matter of fact, Tumblr has its own app that can be downloaded and utilized across a number of phones and tablets. It's clear that this is a strong perk to make note of, and it would be wise to consider this for your future marketing pursuits as well.

What about the appropriate times to post on Tumblr? I believe that it's important to focus on evenings and weekends, as far as this website is concerned, since a great majority of users are those who are still in school or work long hours. They may not be able to come across your posts so easily when they are busy taking care of their responsibilities. Try to focus on ideal times for posting, as this will only create more success, for you, on Tumblr.

Finally, please make use out of relevant hashtags. Not unlike Twitter, the goal of Tumblr hashtags is to make your posts searchable, which is what ultimately leads to awareness for new companies. Without these, unless you have a solid audience set in place, chances are that you won't be able to make the kinds of strides on Tumblr that you would like. As long as this is done, there's no doubt that the microblogging mogul will be that much more influential.




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