In the last issue of Facebook for Business we talked about how to create a page for your business on Facebook. In this issue we are going to talk about how Facebook can help you attract new customers.
As we have discussed before, it's important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.
But why, you may ask? Simple That is because Facebook is more reachable and user friendly to other people compared to any business website. Companies that seem too corporate for anyone to look into will be able to give a sense of approachability while start up businesses that have no websites can also gain some credibility.
Aside from this, a Facebook page allows companies to be more interactive with present and potential customers, getting their feedback for everything from service to contest mechanics. While it may seem dangerous because you can be given both positive and negative feedbacks, companies should not be afraid because Facebook is a tool that can be easily moderated.
For instance, if you have a mind to; you can retain the best feedback and just hide the rest. This way, most potential customers will be able to read the positive testimonials of previous customers. Feedback such as these brings a touch of genuineness to any business, and this is a great way to attract potential customers.
Furthermore, customers who are tired of traditional online marketing such as e-mail newsletters and web ads will look to the Facebook page to have their questions answered. Having a Facebook page will give your business access to over 500 Million users without even having to buy e-mail addresses like what traditional e-mail marketing resort to.
When it comes to communicating with your customers, you are not limited to wall posts and status updates. One can also use the Photos and Notes page. If you are using a Fan page which is recommended for businesses (rather than a personal profile page), you can modify the posting ability of your Facebook fans which allow them to post links, videos, and photos.
If done this way, your potential customers will be ale to perceive how your products or services are being used by your customers. As mentioned, you can make your community more interactive perhaps even as successfully executed by Pampers. Facebook Fanpage. There are also some companies like the well-known Ben and Jerry's that go as far as using customer polling. This gives customers a sense of power with regards to their products, which in turn will give them a sense of ownership and acceptance.
Facebook is also a great tool to add audience to company promos, special prices and discounts as in the case of the company rushIMPRINT, who uses their page to feature their products for sale. The page easily leads the customers back to the official business site as well as their contact number. Some even use Facebook to give exclusive deals to their customers.
If you're implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. You can use give-aways to your Facebook users who can't be reached through other sites like your business website, email, and Twitter.
Other companies such as Baskin Robbins develop and use a Facebook application to make their Facebook page more interactive and enticing to customers. They offer a Buy One, Get One promo which ice cream lovers will certainly not want to miss.
The key to an effective Facebook page is to use it with a sense of fun and a good level of interaction. You should also differentiate your company from the rest of the market. If used this way, you'll quickly get a nice return for your simple work.
Make sure you look for your next issue soon. We will discuss more details about creating a Fan Page for your business using Facebook.
As we have discussed before, it's important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.
But why, you may ask? Simple That is because Facebook is more reachable and user friendly to other people compared to any business website. Companies that seem too corporate for anyone to look into will be able to give a sense of approachability while start up businesses that have no websites can also gain some credibility.
Aside from this, a Facebook page allows companies to be more interactive with present and potential customers, getting their feedback for everything from service to contest mechanics. While it may seem dangerous because you can be given both positive and negative feedbacks, companies should not be afraid because Facebook is a tool that can be easily moderated.
For instance, if you have a mind to; you can retain the best feedback and just hide the rest. This way, most potential customers will be able to read the positive testimonials of previous customers. Feedback such as these brings a touch of genuineness to any business, and this is a great way to attract potential customers.
Furthermore, customers who are tired of traditional online marketing such as e-mail newsletters and web ads will look to the Facebook page to have their questions answered. Having a Facebook page will give your business access to over 500 Million users without even having to buy e-mail addresses like what traditional e-mail marketing resort to.
When it comes to communicating with your customers, you are not limited to wall posts and status updates. One can also use the Photos and Notes page. If you are using a Fan page which is recommended for businesses (rather than a personal profile page), you can modify the posting ability of your Facebook fans which allow them to post links, videos, and photos.
If done this way, your potential customers will be ale to perceive how your products or services are being used by your customers. As mentioned, you can make your community more interactive perhaps even as successfully executed by Pampers. Facebook Fanpage. There are also some companies like the well-known Ben and Jerry's that go as far as using customer polling. This gives customers a sense of power with regards to their products, which in turn will give them a sense of ownership and acceptance.
Facebook is also a great tool to add audience to company promos, special prices and discounts as in the case of the company rushIMPRINT, who uses their page to feature their products for sale. The page easily leads the customers back to the official business site as well as their contact number. Some even use Facebook to give exclusive deals to their customers.
If you're implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. You can use give-aways to your Facebook users who can't be reached through other sites like your business website, email, and Twitter.
Other companies such as Baskin Robbins develop and use a Facebook application to make their Facebook page more interactive and enticing to customers. They offer a Buy One, Get One promo which ice cream lovers will certainly not want to miss.
The key to an effective Facebook page is to use it with a sense of fun and a good level of interaction. You should also differentiate your company from the rest of the market. If used this way, you'll quickly get a nice return for your simple work.
Make sure you look for your next issue soon. We will discuss more details about creating a Fan Page for your business using Facebook.
About the Author:
You can get the traffic if you choose to use Facebook for Business. However, if you want to learn more, check out here for more Facebook marketing tips and tricks.
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