Thursday 29 November 2012

What The Experts Know About Article Marketing!

By Kathy James


Article Marketing is an advertising plan for businesses to write short articles that relate to their industry. The articles are released for free as a way to get more customers and increase the business credibility. You will be given many tips about article marketing that you can use in improving your company.

Submit your articles to directory sites. Directory sites can help your article been seen faster and increase the number of readers. More readers means more potential customers. Avoid using the same article on different directory sites as duplicate copies of articles can have a negative impact the original article's search engine results page ranking.

If you are a looking for a way to have better articles for your article marketing project, then you may want to consider a freelance writer website. This is a way to pay a fairly cheap price for your content without sacrificing quality. Try to find a good niche for this.

Using unique content is one successful article marketing technique. The Internet is a big place with a lot of competition. One way to stand out of the crowd is to offer information that is hard to find or not commonly shared. Common topics are used by thousands of sites so offer something no one else offers.

When writing articles with article marketing in mind, do not under any circumstances attempt to sell yourself through your articles. Providing your readers with articles full of useful information will act as an automatic selling point, rather than using shameless self promotion every chance you get.

Use the first paragraph of your articles to tell the reader why they should care about what you have to say. Let them know the information you want to share with them and why you think they will appreciate knowing it. Then encourage the reader to continue on by telling them how important the information is.

One way to boost the exposure of an article marketing campaign is to secure appearances as a guest blogger. This is when you ask a blogger in your field if you can post an article to their blog. You need to have established a reputation for expertise and trustworthiness to try this. If you get a guest blogger spot, your article will be exposed to many new readers.

Adding images and a picture in your article makes it more personable and unique, and viewers like both of those features. Just remember that you need to either take the pictures yourself, or legally attain the rights to use someone elses.

Learn how to create titles that grab readers' attention. When people search online, they get a list of web site pages, showing article titles. If this is all they see, your title needs to grab attention, broadcast benefits, and spark intrigue. Use engaging words that can push your readers' emotional buttons.

Use SEO keywords in your articles. Sometimes people who search for a certain term are more likely to buy what you're selling. Don't overdo it, though. If you stuff your article with keywords, it will read unnaturally to humans and search engine spiders will penalize it as potential spam.

Furthermore, one of the best ways a business can promote itself is through article marketing. Businesses can reach a wider audience of customers that are willing to buy their products and pay for their services just by writing a simple article. If you remember the advice from this article, then you should be able to reach a wider audience with article marketing.




About the Author:



No comments:

Post a Comment