It can sometimes seem a bit overwhelming to set up a new corporate social responsibility program. Fortunately, the process can be broken down into some simple steps based on general best practices and what has worked well for other companies.
If you can separate the many tasks and goals into three stages, this can be a very good way to break down the momentous work of corporate social responsibility into things more easily manageable.
Step 1: Conception & Initiation
It is not a one size fit all type of program, this corporate social responsibility program. The three pillars of sustainability should be always placed in the front and these are People, Planet, and Profit, and this should be done when creating the program. Employees and other people involved should be able to connect with the program, and opportunities and other ways should be done for this. These ways can include volunteer days, the tradition of giving; recycling events and peer to peer assistance, and also assistance in times of disasters, and these are opportunities to be done across a wide scope.
Consider taking your CSR program a step further and incorporate cause marketing into the program. Integrate your company's products within the program, and take this as an opportunity to initiate commitments to supply chains and production processes. Consider where and how it makes sense for your company to make a socially responsible and environmentally impactful investments and how to involve your company's employees and leadership in that investment.
Step 2: Implement & Commit
Prove the program's value in relation to the three bottom line results of the company, and this should be done after the idea and details of the CSR program are already set. The program's over-all result should be determined, and this needs thorough assessment and also measurement. Your company's business result should be connected to the social responsibility program.
You need to assess how your cause driven program has affected company sales, effect on customer satisfaction, effect on employee and brand loyalty, and also market access. You need proving that the program has impacted the company reputation and also company profitability. You need to follow, measure, and also communicate on this effect of the program on the social, environmental, as well as all economic factors.
Step 3: Communicate and Inspire
For any corporate program to succeed, the program needs endorsement and acceptance from the top management. A corporate social responsibility program is no different. Communicating the impact and successes of your program to the top levels of your organization is critical. Communicate frequently about the program's progress and accomplishments, and also be sure to convey the program's impact to the company's triple bottom line.
Encourage and inspire employees to get involved and all of them participating, and this should be done to convince management to have employees and other stakeholders to make the cause program their priority. Build program recognition, build loyalty as well as momentum, and these are done when the program outcomes and effects are tracked and shared with all the employees, all customers, the community members, and all program beneficiaries. Inspiration as well as participation are the things that will make the program succeed.
If you can separate the many tasks and goals into three stages, this can be a very good way to break down the momentous work of corporate social responsibility into things more easily manageable.
Step 1: Conception & Initiation
It is not a one size fit all type of program, this corporate social responsibility program. The three pillars of sustainability should be always placed in the front and these are People, Planet, and Profit, and this should be done when creating the program. Employees and other people involved should be able to connect with the program, and opportunities and other ways should be done for this. These ways can include volunteer days, the tradition of giving; recycling events and peer to peer assistance, and also assistance in times of disasters, and these are opportunities to be done across a wide scope.
Consider taking your CSR program a step further and incorporate cause marketing into the program. Integrate your company's products within the program, and take this as an opportunity to initiate commitments to supply chains and production processes. Consider where and how it makes sense for your company to make a socially responsible and environmentally impactful investments and how to involve your company's employees and leadership in that investment.
Step 2: Implement & Commit
Prove the program's value in relation to the three bottom line results of the company, and this should be done after the idea and details of the CSR program are already set. The program's over-all result should be determined, and this needs thorough assessment and also measurement. Your company's business result should be connected to the social responsibility program.
You need to assess how your cause driven program has affected company sales, effect on customer satisfaction, effect on employee and brand loyalty, and also market access. You need proving that the program has impacted the company reputation and also company profitability. You need to follow, measure, and also communicate on this effect of the program on the social, environmental, as well as all economic factors.
Step 3: Communicate and Inspire
For any corporate program to succeed, the program needs endorsement and acceptance from the top management. A corporate social responsibility program is no different. Communicating the impact and successes of your program to the top levels of your organization is critical. Communicate frequently about the program's progress and accomplishments, and also be sure to convey the program's impact to the company's triple bottom line.
Encourage and inspire employees to get involved and all of them participating, and this should be done to convince management to have employees and other stakeholders to make the cause program their priority. Build program recognition, build loyalty as well as momentum, and these are done when the program outcomes and effects are tracked and shared with all the employees, all customers, the community members, and all program beneficiaries. Inspiration as well as participation are the things that will make the program succeed.
About the Author:
Sebastian Troup enjoys writing about philantrophic solutions for businesses and non profit organizations. For more information about the importance of corporate social responsibility, or to find help setting up a corporate charity giving program, please go to the Truist website today.
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