Wrestling fans, around the world, have already learned the news about the WWE Network reaching one million subscribers. For those who do not know, this was the proposed goal of World Wrestling Entertainment, as it seemed like they needed to reach this number in order to break even with the service. It's a tremendous bit of news, for WWE in particular. It shows just how strong the service has become and why others - both in online marketing and otherwise - should get involved in it as well.
Speaking as a long-time WWE Network subscriber, I have been witness to some of the early problems of the service. Technical issues have been constant, especially during live streams, which was unfortunate for pay-per-view events. WWE was smart about bringing in new subscribers, though, as they would allow certain months for free when people signed up. This deal was sweetened by a no-commitment model, which would allow people to discontinue the service whenever they'd like.
One issue I've had with the WWE Network has been the way in which content has been uploaded. Specifically, it has seemingly been uploaded at a pace which can be best described as slow. This has been true for the older shows as well, which makes me wonder just how difficult the process must be. However, I was able to largely look past this, seeing as how the Network has been able to offer enough bang for my buck to invalidate smaller gripes.
With these points in mind, though, I have to wonder how online marketing strategies could work in the benefit of the WWE Network. To me, WWE has to invest in more advertising space online, which is an endeavor that firms like fishbat can prove to be more than useful in. After all, they know how advertising works across various platforms, ranging from popular, unique websites to social networks the likes of Facebook. It's just a matter of how well they are utilized.
In my view, the WWE Network is not going to have many problems when it comes to eventual success. The landmark of one million subscribers cannot be overlooked, especially with the usage of platforms related to social media being brought into the fold. Despite WWE's focus on social media, Twitter being one of the more prominent examples, it can always benefit from a bit more help. This may even help another one million subscribers to be hooked before long.
Speaking as a long-time WWE Network subscriber, I have been witness to some of the early problems of the service. Technical issues have been constant, especially during live streams, which was unfortunate for pay-per-view events. WWE was smart about bringing in new subscribers, though, as they would allow certain months for free when people signed up. This deal was sweetened by a no-commitment model, which would allow people to discontinue the service whenever they'd like.
One issue I've had with the WWE Network has been the way in which content has been uploaded. Specifically, it has seemingly been uploaded at a pace which can be best described as slow. This has been true for the older shows as well, which makes me wonder just how difficult the process must be. However, I was able to largely look past this, seeing as how the Network has been able to offer enough bang for my buck to invalidate smaller gripes.
With these points in mind, though, I have to wonder how online marketing strategies could work in the benefit of the WWE Network. To me, WWE has to invest in more advertising space online, which is an endeavor that firms like fishbat can prove to be more than useful in. After all, they know how advertising works across various platforms, ranging from popular, unique websites to social networks the likes of Facebook. It's just a matter of how well they are utilized.
In my view, the WWE Network is not going to have many problems when it comes to eventual success. The landmark of one million subscribers cannot be overlooked, especially with the usage of platforms related to social media being brought into the fold. Despite WWE's focus on social media, Twitter being one of the more prominent examples, it can always benefit from a bit more help. This may even help another one million subscribers to be hooked before long.
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