Tuesday, 13 September 2016

Add A Touch Of Glamour With Fendi Eau De Parfum

By Nancy Brown


If you want to feel like a million dollars, it helps to wear something luxurious by a designer label. It doesn't have to be an entire designer outfit, though. Even just one small item, such as a Fendi eau de parfum, will add a little glamour to your life.

The brand originated in Rome back in 1918, with Adele Casagrand's decision to start her own business selling leather and fur goods. Seven years later she married Edoardo Fendi and changed the name of her shop. Their daughters continued building the family business and in the mid-Sixties, they brought a young fashion genius named Karl Lagerfeld on board. Today the design house is known and loved throughout the world.

Today the fashion house is renowned especially for its leather bags, including the Baguette. This small handbag became all the rage after it was featured on the popular television show 'Sex and the City'. While they produce ready-to-wear fashion collections, it's really accessories that the brand specializes in and you can buy exquisitely crafted shoes, watches, sunglasses, scarves and jewelry sporting the company's instantly recognizable geometric logo.

In the 1980s, many leading designers launched their own fragrances. Fendi followed suit, launching their first perfume in 1985. The scent, which simply bore the company's name, was created to be ultra-feminine with top notes such as bergamot and rosewood slowly fading into a bouquet of floral scents in the middle. At the base was an earthy, slightly Oriental smell consisting of amber, musk, patchouli, cedarwood and other scents. The perfume was so successful that it paved the way for more fragrances to follow.

The original Fendi fragrance was an eau de parfum. An EDP, as it's also called, is more affordable than a concentrated perfume. It is normally made up of about fifteen percent of the oils that create the scent, with water and alcohol making up the rest. You only need to use a small amount at a time, so it's a good buy because it will last you many months or even years.

A less concentrated version of a fragrance is an eau de toilette. This is also called an EDT. With the scented oils comprising about ten percent of its make-up, it's lighter than an EDP. Its fragrance fades more rapidly, though, so a bottle of EDT won't last you as long as an EDP.

Whether you should opt for an EDP or an EDT depends on more than your budget. A light, refreshing EDT is perfect for warmer weather. An EDP can be a bit too heavy for everyday wear, so it's best to reserve it for special occasions, for the evening or for the colder months. To avoid overdoing it, spray the scent into the air and walk through the mist it forms. This will engulf you in a subtle scent that won't be overpowering.

Devotees of Fendi perfumes were devastated when in 2006 all the existing fragrances were discontinued. This was a decision by the company's new owner, LVMH, who instead focused on releasing new fragrance lines. Luckily you can still find bottles of the discontinued fragrances, including the original eau de parfum, at auctions online, at estate sales and even at charity shops.




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