Friday, 25 May 2018

Bounce Rate-Related Questions Answered By Long Island SEO Companies

By Rob Sutter


What are some of the most prominent factors that go into how well a website ranks? Bounce rate may be one of the most important, and to say that it goes a long way would be an understatement. Any Long Island SEO company will tell you that if a site fails to hold someone's attention, it stands a lesser chance of ranking well. With this in mind, here are a few bounce rate-related questions that deserve to be responded to.

"What does bounce rate refer to?" In simplest terms, this is the percentage of traffic that almost immediately leaves your website upon arrival. This is a problem, to say the least, especially when you consider the competition on the Long Island SEO front. Business owners should want their sites to perform well so that more people visit them. With that said, this is a general definition that companies like fishbat can provide.

"What's the average amount of time that someone should spend on site?" This depends on where someone clicks on your site from. If they find your business on Google, you would want them to stick around anywhere from 30 seconds to a minute. If they find your site while they're on another site, this time may increase. Regardless, by knowing the average time spent on site, you'll be able to adjust your SEO strategy accordingly.

"If my site's bounce rate is higher than normal, what can happen?" Let's say that your site has a high bounce rate; the issues that occur can be numerous. These include loss in rankings, less website engagement, and fewer people consuming your digital content over time. No matter how much work you put into your site, it should be optimized so that bounce rate becomes a non-issue. Fortunately, there are multiple ways to avoid this issue.

"What can I do to help my site's bounce rate?" First, ensure that the user experience is as seamless as possible. You can do this by reducing popups and clutter, both of which can have a severe impact on how someone perceives a site. You should also keep your site updated with content so that users have all the more reason to visit. These are just a few ways to lower your site's bounce rate in the long term.




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