Saturday, 13 April 2019

Long-Tail Keywords: The Long Island SEO Inquiries Worth Asking

By Arthur Williams


To be seen online, by as many people as possible, you have to invest in search engine optimization. While this is an extensive process, the rewards that it can yield are nothing short of invaluable. It's important to put in the work, though, which brings us to long-tail keywords, which can be used to achieve higher rankings. When it comes to this topic, here are some of the Long Island SEO inquiries that are worth asking.

"What are long-tail keywords?" For those that don't know, long-tail keywords are used to help companies and brands alike rank in search engine results. These particular keywords can be anywhere from three to four words in length. Furthermore, they tend to be more specific, as opposed to shorter terms which are broader by comparison. Of course, this is just a general overview that agencies like fishbat will be able to provide.

"What are the benefits of long-tail keywords?" One of the big benefits that they provide is that they have less competition compared to shorter keywords. Where there is less competition, even if search volume is lower, there are more opportunities to rank. They can also be used to help expand a company's backlink portfolio, as terms tend to be more varied. These are just a few of the benefits that those in Long Island SEO can highlight.

"Can long-tail keywords be targeted?" Yes, they can be, especially when it comes to geography. To expand on this, if you run a restaurant in Tampa, you may want to focus on appealing to potential guests on a local basis. 'Restaurants in Florida' and 'Florida restaurants near me' would be good terms to start with. Not only are these specifically targeted to your audience, but they will help drive traffic, benefiting your business in the long term.

"Can I rely only on long-tail keywords?" While it's possible to do so, it may not be in your best interest if your focus is on long-term SEO. You should have a mix of different keywords, short and long, that will allow you to obtain as much search engine real estate as possible. What this means, though, is that you'll have to invest more time and money in content and ads as well. If you're able to do so, though, the keywords you implement will pay off.




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