Saturday 22 October 2011

Effective Split-Testing of a Landing Page - What to Know to Make Sure You're Doing it Correctly

By Michelle Wynn


Split-testing your landing page offers you plenty of ways to help yourself boost your conversion rate and get as much as possible from the page itself.

There are so many reasons to test the different elements of your landing page but the most important reason of all is that each time you run a test you learn more about your landing page and what makes it get the job done for you. What is more important is that you are consistently applying what you learn from all of your split-tests so that you can carry out the results on your current landing page; it helps you get much better results in the future. This article will teach you a few of the things that you can do if you want to more effectively split-test your landing page.

So sign up with multiple organizations like these and prominently display their badges on your landing page. It is important to run a test to see how people respond to their presence before you leave them there permanently though. If you see an improved conversion rate, you should keep the images up on your page, if you don't, the images are just clutter and not helping you.

Last but not the least; when you're having a headline on your landing page, make sure you add quotation marks to it and capitalize the first letter of each word. This has worked for lots of people and it can work for you too but the best way to find out for sure is through running some split-tests. Each small change results in a definite shift in numbers and over time those small changes can add up into a large impact. Overall, you should take care that you're not ignoring any split-test opportunity that will help you get better and more profound conversion rates.

When you start to see your conversion rate rise, you will understand that making even small changes here and there can make important differences. Split-testing is not really a new thing, but you don't find many Internet marketers doing it. Keep in mind that, until you start doing regular split-tests, there won't be any way for you to know how to increase your conversion rates. So get to work by putting these tips to work and see what sort of results you can get from them.




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