Monday 17 October 2011

Structuring your Business Plan

By Brandon Russel


Writing your own business plan is quite a challenging project, which in itself might be a great deterrent for you to get going on that concept for that great restaurant. However, if it's separated in to small steps they can each be confronted and managed in turn. The plan by itself shouldn't be an extremely large report although should contain all of the key essential information regarding your plan to open a restaurant. If more information is desirable it may be either filed inside the appendix or offered at request.

Firstly it is essential to know whom you are going to be producing this business plan for, if you are writing for the financial institution to secure finances you will have to include more financial information as compared to when you're producing it in order to plan out the next year of the restaurants operation. Whomever the target audience is, the normal business plan design will be pretty much identical: Business Profile Business Environment Marketing Recruitment/Staffing your restaurant Financials E-Commerce Business structure and compliance Not all these sections has to be included in the final business plan however they ought to be thought about, explored and also recorded to ensure all bases are covered.

The Business Profile. The business profile will be the summary of your business as well as is going to provide readers a quick insight into your business as well as its goals. It needs to include info on the organization background (track record, objectives, and type of food business) and also business and industry environment.

The Business Environment. Here you are going to go through the size of the market you are targeting together with who may be your target market, this is the type of person most likely to purchase from you. The company environment will likely consist of industry characteristics, developments along with the competitors.

Marketing. This section will look at the short term goals and objectives (plans covering the upcoming 12 months) of your restaurant in addition to looking further into your long run and at the longer strategic goals and objectives. So many restaurants overlook the long-term asking how it will assist the bottom line right now, nevertheless looking in advance will enable you to be more flexible when it comes to potential movements.

Recruitment/Staffing your restaurant. Opening a restaurant takes a range of employees, this area needs to analyze your staff, the sort of staff members you wish to recruit (chefs, kitchen hands, delivery drivers, front of house) and just how you will recruit them. Recruiting employees involves making important decisions since workers signify a significant investment and a risk if you select an inappropriate individual to do the job.

Financials. Here is the important element with regard to showing that your chosen idea will if handled in the right way be a profitable venture. Its going to comprise of 3 vital financial documents; Profit and loss forecast, cashflow forecast and balance sheet forecast. These are important whether or not you happen to be after cash investment simply because they will provide you with a solid understanding on the economic part of your restaurant.

E-Commerce. Whether it's customers reserving online, spending using debit cards or ordering supplies by means of email or even examining the bank balance e-commerce is everywhere in the food business. This section will enable you to prepare the way you intend to develop and make the most of this thriving market trend to build your sales/number of covers and streamline your business operation.

Business structure and compliance. Just what is the legal structure of the company; will you be a sole trader, in a partnership or a limited liability company? All of these structures has its own advantages and disadvantages. It will address issues of compliance; value added taxes (VAT, GST determined by your region) together with health and safety and licencing issues.

Your completed business plan is only the tip of all the study as well as perseverance which has gone towards developing your concept. The more work that you put in the better grasp you should have on the reality of operating within the food industry. Do insufficient and you'll be out of business before long.




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