Friday, 15 March 2013

Is Your Business Getting All It Can From Social Media

By Charles P. Hwu


Perhaps you are aware of the use of social media as a marketing platform, but do not know how to get started. You're probably more accustomed to more traditional methods of marketing. No need to worry, though. Marketing through social media is similar enough to other marketing techniques that you can use your knowledge as a springboard to learn the new things you need to know. Here are some examples of how you can do that.

Add new postings to Twitter whenever you can so that new material does not go unnoticed. Twitter moves quickly. You still want to make posts good, but you have to make them often. Also, post about a single event several times but in different forms.

Always remember the basic principles even when you are trying new ideas like marketing on social media. The most successful businesses thrive because of well planned strategies and professionally-written correspondence. Utilizing these mainstays and combining them with new ideas is what allows social media marketing the mass of clout that is has attained.

Go ahead and add tools that can make people give you attention and their support, you can do things like adding a "Like" box to Facebook right on your blog. They will tend to choose to do it because it will be easier that way. The goal is to make your reader's life simple, so that he or she will come back to your site to view more.

Tweepi or Twellow are excellent sources for finding the more influential Twitter followers found within your niche. These types of programs can track down the most frequented Twitter feeds and provide you with information about who is in charge of it. Send them a message asking that they add your account to any list they have.

Think twice about paying for a professional social media marketing service. A lot of these companies are dishonest and scam business owners. They use a lot of fake social media accounts which were made by registration bots and/or utilizing proxy servers. Although you may see your view count rising, actual people are probably not seeing your advertisements; therefore, the money you are paying these companies is going to waste.

When you get a follower on Twitter, make sure you follow them back! Don't act like you're too cool to be following potential customers. If you come across as friendly and caring, you'll have a much better relationship with your customers. The very short time it takes to follow your customers on Twitter is well worth the rewards you could potentially reap.

If you want to further power your social media marketing, connect your blog with LinkedIn. One quick way to do this is to simply add a "share" button for LinkedIn users to click. Place it is a spot where it will be prominent and easy to find. Every person that shares your blog increases your potential audience by hundreds of people. Since there are 100 million people on LinkedIn, you can achieve real success this way.

Understand that social networking shouldn't be just used for posting ads about your products. Social networking will let you gain more knowledge about your customers. This may also help encourage their interaction with both you and your brand. Of course you can talk about the products that you offer, but you really should just use the platform as a way to form customer bonds.

If you learn to market using social media, you will learn it is almost all the same. Use these tips to help your social media marketing efforts, and you're going to find that social media can be profitable and effective. You may even have fun while you do it.




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