Wednesday 25 September 2013

Video Marketing Guidelines For Your Site

By Robert Chastain


Do you own your own business? Are you searching for new techniques for marketing? Video marketing might be the right solution for you. By using the Internet to share videos, you'll reach out to an audience and have a more personal touch in your marketing campaign. Continue reading further to help find the best technique.

Avoid thinking your customers will watch videos longer than 20 minutes. You can go that long only if you're doing a very in-depth how-to video. If you are simply talking to your audience to advertise a deal or keep them up to date, your video should not exceed ten minutes.

Production value of your video production seo doesn't have to be the most important part of your process. Many times you will not get a great return on a very large investment. Some of the greatest ideas in the world were really not that sophisticated and rather inexpensive to create.

Video marketing has to compete with the extremely short attention span of the potential customer. Your videos' first 10 seconds should be solid. You should use an unusual perspective or hook to draw them in for the duration of the video.

Don't dismiss YouTube. This is the starting point for your entire campaign. It doesn't cost anything. It is also one of the highest viewed websites. It is one of the best search engines as far as volume, and it's also the best video site as well.

Just posting a video on YouTube or another site is not enough to make it go viral. Email your family and friends, post a note on your Twitter and Facebook pages and put a notice up on your website. You need people to know it exists so they can find and view it!

Don't work alone. It is not easy to constantly be creative and come up with new ideas. Collaborate with colleagues, family members and friends to keep your idea list fresh. Meet up and do those sessions often, to be sure you are working at the top of your game.

Every day, more and more online users are turning to online video to learn, interact and be entertained. Video marketing is helping many businesses to thrive in this economy. By applying your newly gained knowledge, you can develop a successful video marketing strategy.




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