Monday 21 October 2013

Books Every Internet Marketer Should Have On The Shelf

By Preston Dennison


When you live your life online for both work in addition to socializing, its easy to forget that there is an entire world not based on the internet that is waiting and ready to help you with your daily work and social activities. The majority of us, when we're looking for advice on the right way to improve our Internet Marketing initiatives, will look for help in forums and in e-books or software programs and we will forget that there are other, traditional books in the world that can also be of assistance. This article will examine a few of the best "regular" books that an Internet Marketer should read.



Shama Kabani along with Chris Brogan have put together a book called The Zen of Social Media Marketing and, as this article is being written, it is one of the most popular books available on Amazon.com. This book pledges that it will help you find a non-stressful NeriumAd Reviews solution to social media marketing. The forward is by Chris Brogan, a big name in promoting both on the internet and off of the internet. When you purchase this book you also get access to the online edition so, if you want to-you can literally take the book with you anywhere you go both in traditional form and new media form.

[http://www.youtube.com/watch?v=T_I8_6ZxUK4:NeriumAd Reviews]


Another very highly positioned book is The New Rules of Marketing and PR by David Meerman. This book aspires to show individuals how to make the most effective use out of all of the traditional IM marketing and promotional tools (social media, press releases, blogs, etc). David helps you to link all of the different varieties of promotion together and show you how you can use them all in cooperation with each other to reach your goals. Customers which buy this book say that it is extremely easy to read and understand.

Anne Handley wrote a book called Content Rules which, as this article is being authored, holds a solid five star customer rating on Amazon.com. We all recognize that content is the real secret to our sales accomplishment and this book will show you how to make content that can get your visitors excited instead of just annoying them.

She handles everything from blogging to podcasting to YouTube video creation and everything in between. If you've been trying to figure out easy methods to generate your own content and are fed up with trying to sort your way through all of the conflicting advice in the forums, this book will help you sort through the chaff to get to the wheat.

Today we often forget that there is authentic information both offline as well as on the net. The world of Internet website marketing expands and changes so rapidly that we often think forums and blogs are the only way we can get immediate information and help.

The actual truth is that, even though fads and trends change all the time, the real work that helps us succeed stays the same. These books will let you get down to those roots to construct a business that really works and makes you lots of money. Do not ignore traditional teachings, there is certainly a reason they still exist.




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