When it comes to making YouTube videos too long, I'm the prime culprit. I'm not at all fastidious with the material. I want everything to be compacted into the video, which isn't necessarily a good effect. Repeatedly I'm picked up on the length of my upload and the unnecessary content I'll include. My resistance to delete anything probably stems from an obstinate and uncompromising personality. That and I'm too egocentric to believe anything I've filmed isn't worth using.
If you look at the figures, the standard concentration period in 2012 was just 8 seconds.8 seconds! That's very little time to get someone hooked on your video that is trying to sell them something. The first 5 seconds are absolutely key, you need to hook your audience and make sure they can instantly relate. YouTube statistics show that the most popular videos are less than two and half minutes in length.
So the basic message is to keep your content short, interesting and relevant. If you find you need to digress or include supplementary material then it might be worth considering multiple videos instead of a longer run time - it means your content will be more finely targeted, more relevant to the viewer watching and therefore longer engagement.
The gist of the video is to effectively respect the viewers time, but it provides some techniques in maintaining your viewers attention as well. Initially you should grab their attention with an introduction. If you're introduction is a dull as a dreary Wednesday, then it doesn't bode well for the rest of the video. Even if the rest of the video is golden, if your opening is not engaging then you'll have instantly lost some valuable viewership.
The blog also asserts that non-essential content must be removed, and you must be ruthless about it. You're making the video for a larger demographic than solely yourself. Even some brilliant shots may not have a place in your final video. The duration of the video is a massive part in selling your content. I'll be sure to follow up this blog with another, detailing whether or not these tips aid me in making my own content. If you're going to use these tips in your own productions, use the comments below to tell me how it goes!
If you look at the figures, the standard concentration period in 2012 was just 8 seconds.8 seconds! That's very little time to get someone hooked on your video that is trying to sell them something. The first 5 seconds are absolutely key, you need to hook your audience and make sure they can instantly relate. YouTube statistics show that the most popular videos are less than two and half minutes in length.
So the basic message is to keep your content short, interesting and relevant. If you find you need to digress or include supplementary material then it might be worth considering multiple videos instead of a longer run time - it means your content will be more finely targeted, more relevant to the viewer watching and therefore longer engagement.
The gist of the video is to effectively respect the viewers time, but it provides some techniques in maintaining your viewers attention as well. Initially you should grab their attention with an introduction. If you're introduction is a dull as a dreary Wednesday, then it doesn't bode well for the rest of the video. Even if the rest of the video is golden, if your opening is not engaging then you'll have instantly lost some valuable viewership.
The blog also asserts that non-essential content must be removed, and you must be ruthless about it. You're making the video for a larger demographic than solely yourself. Even some brilliant shots may not have a place in your final video. The duration of the video is a massive part in selling your content. I'll be sure to follow up this blog with another, detailing whether or not these tips aid me in making my own content. If you're going to use these tips in your own productions, use the comments below to tell me how it goes!
About the Author:
Watch our corporate videos that effectively demonstrate online video durations,Masters in Politics, and Masters in International Relations.
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