Friday 19 April 2013

Creating Rackcards For Marketing Purposes

By Patty Summers


In the world of marketing, simple printed material like rackcards are very important if one would want to get a lot of customers for his business. It is definitely very easy and fast to make some of these cards but it does require one to have some skill when it comes to designing as well as some skill for using photo editors. So if one does not know how to make one, this step by step guide will be useful.

The first and most important part in making the card would be to think of the main message or tag line. It is always good to make it short and simple and in very big block letters so that when the readers will see the message, they will know what the card is talking about. It is always best to write it down first on paper and transfer it to the computer later.

Once the main message has already been made up, now would be a good time to think about the design. The best thing to do would be to first conceptualize what the card will look like on a piece of paper so that the maker will have a simple guideline on how to do this. Also try thinking about what colors will be used because later, everything will be transferred to the computer.

When that is finished, the design is now ready to become computerized. So the first step here would be to take the original drawing and scan it into the computer. Now before putting the scanned picture into the photo editor, one must first make sure that it can actually be seen because if the picture is not clear, one cannot edit it properly.

Now in the photo editor, one may trace the original drawing so that it looks like it was made in the computer. Photoshop has the certain tools that are needed for doing this kind of thing. Also, Photoshop will allow users to be able to manipulate the colors of the card so that the user may choose which color combination he wants.

When the process of designing the card is finished, it is now time to find a printing service that prints good quality materials at a low price. Take note that different printing services charge based on different things like on the amount of ink used or the number of copies printed out. Do not worry because the prices of these kinds of services are actually negotiable.

Now before actually trying out the printing shop, one must first see a sample of what the card looks like. So that during this stage, he may still revise it. When all of the changes have been done, then he can already print out in bulk.

So when one wants to have a good marketing campaign, using marketing tools like rackcards are very useful. Obviously, marketing it extremely important because it brings in the customers. Without marketing, it is actually very difficult to get customers and thus increase sales.




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