While many are soaking up rays at the beach, others are looking forward to the hectic holiday season. August and September are very good months to jump start the Christmas season by purchasing your holiday cards or Christmas cards. Many retailersare providing great savings on customized Christmas cards purchased before the end of September.
With the increased recognition of social media sending holiday cards has lost some of their luster. However, business managers recognize the significance of connecting with their customers to strengthen their brand image. Others find it a forceful tradition that helps cement friendships by sharing stories of family and loved ones.
Whatever the motivation, engraved Christmas cards make a bold statement in shaping your holiday message. Colors are bolder, images sharper and papers are typically of a far higher quality than the flat-printed Christmas cards sold online. While seasonal images and the greeting sentiment are generally ready-printed, new dies are made to add your names and the return address to the holiday card.
While engraved holiday cards tend to be more expensive than the typical mass-produced Christmas cards, the three dimensional effect and opaque colors of engraving make engraved holiday cards small works of art. Each engraved color is applied with a fresh die and press run, so increasing overall printing costs. Nevertheless, the effect of an engraved holiday card is worth the additional expense.
Crane & Co. Has been making wonderfully engraved Yuletide cards and fine stationery for many years. Crane's traditional brightly-colored Christmas tree regularly sets the standard for the rest of industry which attempts to match the close-resolution printing needed to create these crisp designs.
Equally provoking is the rather obscure designer and printer, Robert D'Arconte. Operating from a wonderful studio in Brooklyn, NY, Mr. D'Arconte is, perhaps, the only designer who actually engraves his own Christmas cards. D'Arconte is well known for his burnished metallic colors and embossed stamping which frame his modern designs.
For a long while Mr. D'Arconte has resisted marketing his cards online because low resolution internet images frequently distort the quality of his designs. This year, for the first time, Mr. D'Arconte has authorized the online reproduction of 18 Christmas cards which may be purchased online or through licensed agents.
With the increased recognition of social media sending holiday cards has lost some of their luster. However, business managers recognize the significance of connecting with their customers to strengthen their brand image. Others find it a forceful tradition that helps cement friendships by sharing stories of family and loved ones.
Whatever the motivation, engraved Christmas cards make a bold statement in shaping your holiday message. Colors are bolder, images sharper and papers are typically of a far higher quality than the flat-printed Christmas cards sold online. While seasonal images and the greeting sentiment are generally ready-printed, new dies are made to add your names and the return address to the holiday card.
While engraved holiday cards tend to be more expensive than the typical mass-produced Christmas cards, the three dimensional effect and opaque colors of engraving make engraved holiday cards small works of art. Each engraved color is applied with a fresh die and press run, so increasing overall printing costs. Nevertheless, the effect of an engraved holiday card is worth the additional expense.
Crane & Co. Has been making wonderfully engraved Yuletide cards and fine stationery for many years. Crane's traditional brightly-colored Christmas tree regularly sets the standard for the rest of industry which attempts to match the close-resolution printing needed to create these crisp designs.
Equally provoking is the rather obscure designer and printer, Robert D'Arconte. Operating from a wonderful studio in Brooklyn, NY, Mr. D'Arconte is, perhaps, the only designer who actually engraves his own Christmas cards. D'Arconte is well known for his burnished metallic colors and embossed stamping which frame his modern designs.
For a long while Mr. D'Arconte has resisted marketing his cards online because low resolution internet images frequently distort the quality of his designs. This year, for the first time, Mr. D'Arconte has authorized the online reproduction of 18 Christmas cards which may be purchased online or through licensed agents.
About the Author:
Sheila May owns of Therese Saint Clair and a founding member of the Stationers Guild and writes frequently about the most recent trends in Christmas cards and engraved holiday cards.
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