Monday 22 August 2011

Write Slogans With A College English Writing Class

By Michelle Conner


College-bound students considering a career as a writer, regardless of which field they want to work in, will need to take a course in English Composition. Most colleges make it a requirement no matter what students want to major in. These classes prepare students for the type of writing they will do in all of their college courses. College demands that students produce a large amount of writing, whether it is for term papers, research, or writing a thesis. An English Composition class is the most important class any college student will take. Read about free online college courses and get started on your career.

Whether college professors expect their students to be able to express their thoughts on paper as eloquently as possible, or whether students intend to pursue a career in writing sales copy, or fiction novels, mastering English Composition skills are imperative. Aside from acquiring excellent spelling and grammar skills, English Composition students will learn the different types of creative writing, and which types certain writing careers demand.

English majors have many choices from which to select to begin their writing careers. Copywriting is a challenging career choice for those with a love for creative writing. They have their choice to work for a large firm, a small company, and even for individuals trying to get a business off the ground. Copywriters write sales copy that is expressive and original. They work to build a large base of customers, and to bring in new customers for those in the business world. Check out college English and obtain a useful education.

Several different creativity techniques used by copywriters draw on the lessons they learned in an English Composition class. Copywriters must adjust their writing to match the products or the services they attempt to persuade the public to purchase. There are several basic tips copywriters can use to achieve that goal.

Unlike the rule that most high school English teachers advised students on how to not use the second person in writing, selling a product to potential customers requires copywriters to involve "you" in the selling process. With the word, "you", a copywriter engages people into a conversation about the thing you want them to buy. It makes it more personal and convincing.

Copywriters must convince prospects that buying their firm's particular product or service is more beneficial than choosing to buy another company's identical product or service. Copywriters tell prospective buyers why they should theirs over any others because of what it will do for them.

Copywriters must write sales copy that matches the type of consumers they are trying to reach. Selling a cleaning product requires a different style than selling automobiles does. Pitching products or services to the public as opposed to a business owner also calls for a different brand of pushing your company's brand.




About the Author:



1 comment:

  1. Hi, please help remove these articles and links pointing to Elearners.com from your site. Links are found here: http://mattdmusing.blogspot.com/2011/08/write-slogans-with-college-english.html, http://mattdmusing.blogspot.com/2011/10/reach-out-with-master-degree-in-special.html
    Thanks so much for your assistance.
    Kate

    ReplyDelete