Saturday, 7 January 2012

How Social Networking Is Having An Effect On Search Engine Optimisation Solutions

By Sheri Lawrence


The SEO company today needs to be up to date on the ongoing developments of social media. The better informed they are the more effective their decisions will be regarding their marketing campaigns. Test results from the effectiveness of the new social media indicate its increasing popularity. It appears to be growing in its influence vis a vis search engines.

Google+ is starting to show web marketing and social recommendations to be as powerful as traditional SEO results. Social proof is established by having a powerful socially-oriented media network. Rand Fishkin's recent test results indicate high ranking results for these networks. Additionally representatives from Bing and Google have stated that an increasing number of people are regularly following tweets sent by Twitter.

On Facebook links that are marked as Everyone are also watched to see how often they are clicked. When content is shared on these sites the search engines assign a preference to these sites the more frequently the content is shared. These observations are growing in frequency and importance for the sites. The search engines are looking for connections to be made via the existing possibilities that have been created to do this.

Traditional SEO is not ranking as high as socially-oriented site contributions according to SEOMOZ's 2011 Search Engine Factors Ranking report. One hundred SEO as well as social media specialists found this to be true. Sharing content on Facebook fan pages strongly influences search engine rankings according to Tampa SEO. Retweets too are helping to provide higher rankings for keywords that did not rank on the initial tweet on Twitter.

Commenting on blogs helps to create more visitors as well as. The comments on blogs must be relevant to the content of the post. Message boards are still producing results if messages are left. They help to drive more traffic to the commenter's website.

Claiming one's address on Google local will help to bring in traffic. This is a free service that Google provides and allows businesses to list the details of their activity as well as their address, images, videos, a map and testimonials. Another suggestion is to write as a guest blogger. Guest blog posts bring in more traffic as well as provide opportunity for increased branding.

The video site You Tube continues to grow in popularity where people are creating their own You Tube channels. Leveraging this site by adding a series of videos helps to brand and bring in traffic by linking the videos to a blog or site. Many You Tube videos have over a million visits a year. The You Tube search engine provides visitors a quick reference to videos that are more appealing than text or static images.

The SEO expert must keep up with the times and make a mental note of what the current social media test results are indicating. As stated by Matt Cutts in Pubcon 2010 the five main influencers will be mobile web, local search, social, blended results for the results in search engines and HTML5.




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