Monday 23 January 2012

Search Engine Optimization

By Jamu Martin


There was a time when people knew only about websites on the internet and knew about the fact that these websites contain information about their respective topics. At that time there was no concept of search engines and even if there were any search engines, they were not nearly as effective as the ones today. That is why compared to that time, now website owners have to make the content of their websites, more attractive and arranged so that their visibility on the search engines increases.

Well the popularly known description of Search Engine Optimization is partially true. However, it is not just the content of the website that matters; it is how that content is presented on the search engines and more importantly, how that content is improved according to the needs and specifications of the search engine, since search trends change very quickly and it gets pretty hard to keep track of it sometimes.

Getting noticed on a search engine page doesn't just mean being shown in the top positions of the first page, it also means to appear in the search engine more than once, in fact that help a lot when people are searching for a specific type of content and when they don't find it right away they keep on looking for it until they stumble upon your website even if they have missed it the first time around.

To deal with all the issues regarding search engine position improvement of a website, a Search Engine Optimizer is hired who knows all about increasing the visibility of the website in search engines. This person is not necessarily a hard core programmer, but he does know about submitting data to search engines in a way that will improve the standing of a website.

Apart from the frequency of keywords, the Search Engine Optimization Expert also needs to apply different algorithms in order to make the website more visible. These algorithms may involve different type of content like videos, images and even uploaded files. The more relevance found between the current search trends and the content, the more visibility the website gains. Some SEOs concentrate mainly on text-based content whereas others make arrangements for even online software applications for promotion of their websites.




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