Saturday 24 September 2011

Incorporating Video To Your Web Page So You Can Increase Content And Get Much Better Search Engine Ranking

By Zach Kong


Something that usually gets neglected when it comes to search engine ranking is usually including video to the web page. If you'd like to get an almost instant rise in the search engines you will find that video can help you achieve this. Everybody has learned that Google loves content and they will look at video as content for your web page. Everyone should have video on their web page and you will find out how vital it can be by the end of this post.

The first thing that you will need is a video for your website. You can either create your own video or just go to YouTube and find a video in your niche. Of course your best bet is to create your own video as you can make a unique video that people will remember. In this particular video you can either mention the product that you are trying to promote, or you can just talk about the specific niche market your in and provide a few tips to the people watching the video.

Content is one important thing that Google seriously loves and this video is seen as content material for your web page. In addition if you decide to upload the recording to YouTube and then embed the particular video on your site, you will be building a link on your web page pointing to YouTube. Some of you may already understand this but Google also ranks your web page by who you find yourself linking to. Google will look at this link going to YouTube and wind up offering you a better positioning.

If men and women like your video, you may find that these men and women will link to your web page in order to share your video with their web page visitors. As I am confident you know backlinks are another key to good positioning and when men and women link to your web page you are receiving backlinks.

Another way that Google decides how well to rank your web page is by how long your site visitors stay on your website. If your site visitors only stay momentarily, Google will feel that your site is not very valuable. Now if folks arrive at your web page and watch your video and remain on your site for a while, you will find that Google will give your site a boost in their rankings. Not to mention if you can keep these people on your web page, you will find that you will have a much better opportunity to sell one of your products or perhaps get people to click on your pay per click ads.

We only covered some of the reasons why it is essential to have video on your website, and you will probably be able to find more reasons. One other good reason for you to produce your own video is that it is an excellent way to brand yourself as well as your products. You can use a video camera or perhaps a screen capture software program for creating these types of videos, just remember to be entertaining.




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