Who would?ve thought 20 years ago one person can make a video with nothing but a phone and have it seen by hundreds of thousands of people on the other side of the world? Technology, you can?t beat it so you might as well join in on it. Many dog owners are already producing, directing and even starring in their own animal training video. That?s alright, but out of the thousands of dog training videos out there, how can anybody separate the best from the pack?
Among the things you look for, the very basic is for the video to be watchable. You cannot discount the sound and visual qualities that make up the video. Other than that, it must possess focus and organization. This will give the video the all important point of view that must be successfully communicated to the viewers. Topics that does not tie in to the title presented should be avoided at all costs.
The person they see on screen is who the general public will associate with the video. Is he or she credible to that particular niche? Sometimes celebrities are used to help build brand recollection thus distinguishing it from their competitors. However, for products that require information on the subject, professionals in the field are utilized. For dog training videos, certified trainers are often employed for this job. It may be that a regular person can sincerely loves to teach his animal and is passionate about sharing his ?expertise?; but someone who has taken his time to study and learn about the subject professionally is still the person you will want to listen to.
Successful dog training DVDs being sold usually have a great bargain attached to it that makes it much more appealing. For instance, a $40 DVD, with book (valued at $xx) and a special gift (valued at $xx) will fly off the shelves faster than a single $20 tutorial video. While this in no way guarantees the quality, it certainly gives an extra sheen to the product. The more added value given to customers, the better returns the sellers are likely to receive.
A product that is as good as they say it is should be suitably marketed. So what if the best ever canine instructional DVD comes out; if no one knows about it, no one will buy it. What will make a big difference are endorsments from several key experts in related fields like vets, animal organizations, highly esteemed colleagues, and sure, throw in a couple of dog loving celebrities too for the added punch. Tie-ups and strategic co-branding will ensure a higher lever of brand recall and awareness for the product.
Once the marketing machine is running smoothly, it follows that a well planned network of distribution channels are set in place. Popular specialty dog sites that have the videos in supply imply that the sites endorsing the product can guarantee its quality.
And last but not the least, the best indication of a real winner are the musical notes that sound when the cash registers cannot stop closing and money keeps rolling in. The speed of how it flies off virtual shelves is usually directly proportional to the quality of the product. Anybody can press ?record?, but it takes real effort to produce and release a truly worthy dog training video. If you ever buy one that checks all the above paragraphs, you know it was worth every cent.
Among the things you look for, the very basic is for the video to be watchable. You cannot discount the sound and visual qualities that make up the video. Other than that, it must possess focus and organization. This will give the video the all important point of view that must be successfully communicated to the viewers. Topics that does not tie in to the title presented should be avoided at all costs.
The person they see on screen is who the general public will associate with the video. Is he or she credible to that particular niche? Sometimes celebrities are used to help build brand recollection thus distinguishing it from their competitors. However, for products that require information on the subject, professionals in the field are utilized. For dog training videos, certified trainers are often employed for this job. It may be that a regular person can sincerely loves to teach his animal and is passionate about sharing his ?expertise?; but someone who has taken his time to study and learn about the subject professionally is still the person you will want to listen to.
Successful dog training DVDs being sold usually have a great bargain attached to it that makes it much more appealing. For instance, a $40 DVD, with book (valued at $xx) and a special gift (valued at $xx) will fly off the shelves faster than a single $20 tutorial video. While this in no way guarantees the quality, it certainly gives an extra sheen to the product. The more added value given to customers, the better returns the sellers are likely to receive.
A product that is as good as they say it is should be suitably marketed. So what if the best ever canine instructional DVD comes out; if no one knows about it, no one will buy it. What will make a big difference are endorsments from several key experts in related fields like vets, animal organizations, highly esteemed colleagues, and sure, throw in a couple of dog loving celebrities too for the added punch. Tie-ups and strategic co-branding will ensure a higher lever of brand recall and awareness for the product.
Once the marketing machine is running smoothly, it follows that a well planned network of distribution channels are set in place. Popular specialty dog sites that have the videos in supply imply that the sites endorsing the product can guarantee its quality.
And last but not the least, the best indication of a real winner are the musical notes that sound when the cash registers cannot stop closing and money keeps rolling in. The speed of how it flies off virtual shelves is usually directly proportional to the quality of the product. Anybody can press ?record?, but it takes real effort to produce and release a truly worthy dog training video. If you ever buy one that checks all the above paragraphs, you know it was worth every cent.
About the Author:
Geraldine Dimarco knows that dog obedience training is a invaluable tool for all pet owners. Avail of your free information on in home dog training today.
No comments:
Post a Comment