Saturday 24 March 2012

Marketing Translation Can Play An Important Role In Your Business

By Jeremy Winters


Looking for marketing translation services may just be the boost that your business requires right now. Though you might have thought of all aspects of your marketing approach, from the images to the channels and so forth, are you really confident you are getting the best message across to your global clients?

Greatly Enhance Your Image

Although English is used in just about every country, the moment your ad incorporates a different language subtitle underneath, even though it only says "hello" in Chinese, it delivers the vibe that your business is internationally renowned. It indicates that your products surpass export requirements.

Expand Your Market

Let's suppose you place your merchandise on a specific area which has various nationalities situated there. It would be of benefit to you if all of them understood what your ad had to say. You should never be picky regarding who can read your advertisements. It will help if you can reach out to even more people and in return they might relay your message to their friends and family.

Avoid Confusion

English is broadly accepted however there are actually things that get lost in translation. You could mean one thing but it means completely a different thing in another language. That's why it's important that you find assistance with people who are good with marketing translation. It is not enough that they could translate. They need to understand how to get your ideas across and place your products in a good light. If you want to say your products are for feisty women who know what they want, when translated it could imply violence or aggressiveness. You could wonder why a certain store would not run your advertisements, but then you might have offended them unknowingly.

Attract More Attention

In the event you see a bunch of text in a different language, would you even bother to read it? Even when you may be able to figure out a few words? Just imagine if a very busy crowd passes by your posters every day on their way to work. Do you really feel they would even stop to read it? In the event that it was in their native language, with just one glance they would see at least the title of your advertisement. By using a number of keywords strategically placed they may even stop for a while to read it.

Transfer of Information is Fast and Easy

In the event that just one person grasped and liked whatever you described about your product, it would be much easier for him to spread the news with his peers. Instead of expecting a single person to look at and translate the advertisements to his friends, surely he might communicate it much more quickly if it was in his individual language.

In order to be sure you get the best message across and at the very same time catch the attention of the international scene, it is essential that you find translation services for your marketing strategies. With so many benefits of marketing translation, it is going to make you wonder why you didn't even think of it in the first place.




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