Sunday 12 August 2012

Increasing Online Profits Through Affiliate Marketing

By Dina Gray


There are many approaches to marketing that include blogging. Just as online business has considerably exploded so also are newer methods to advertise and sell goods. Affiliate marketing is one of such methods. This relies on a number of factors that mainly include an affiliate customer network and merchant which can be a brand. This achieves what the conventional approach does with the difference being the total dependence on the internet.

This approach is similar to internet marketing in a number of ways. Generally a publisher will use most of the techniques common to internet based sales promotion campaigns. As such a thorough understanding of these tools and techniques used on the internet are important. These techniques will be completely or partially applied by the publisher.

As such a successful campaign requires the use of tools like the organic and paid search engine optimization principles. The latter is more commonly referred to as pay per click campaigns. A publisher will upload content or a lead. This hyperlink can lead a customer to a desired landing page. As such each time a customer clicks on the link a certain percentage of the cost of product or service being marketed through this link reverts to the publisher.

As such the content about the product or service being advertised must be basically online. Wherefore a click is made to the available links and this redirects the customer to the landing page for the particular product. The customer has an option to sift through and make a purchase with credit going to the publisher who can then be paid.

Most merchants support a pay per sale payment scheme. This is also called the revenue sharing approach. This is a typically performance based commercializing procedure. As such the publisher will share in the revenue that accrues from the purchases that are a result of their leads. This requires that the links be appropriately added to the published content to provide a lead to the appropriate landing page.

Email selling where a link can be embedded in the customer email can also be used apart from search engine optimization procedures. In this case the merchant supplies the contacts to which is added information of the product or service as well as the lead link to the product landing page.

Generally the process of establishing such an online campaign has a number of needs. However the implementation of the framework of operations can be achieved using in house programs that can support all the activities typical of his process. In addition there are third party service providers who also carry out this on behalf of the merchants. The typical characteristic is a network of products publishers and payment or reward approaches.

With affiliate marketing online business is growing in aggression. Generally the online techniques are ingeniously exploited to establish a well empower network that can sustain profitable business. Comparatively this is different from the referral merchandising which focuses on truth and relationships. However for the former approach a publisher is primarily driven by 100 percent commissions from the sales volume. As such the more leads and purchase one makes the higher their revenue. This is beneficial to the merchant as well.




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