Tuesday 15 November 2011

How To Gain Prospect Lists Through Email Campaigns?

By Charlotte Linton


A business cannot thrive and succeed without customers. A growing company is usually striving to gain new customers. One method to gain viable prospects for your business is by using email marketing campaigns and an Internet marketing survey.

Some may ask, "What is the best means of gaining and building a prospect list to distribute an Internet Marketing Survey?" This might be a survey which is accessible from your company website. Customers interested in purchasing or gaining a lot of information regarding your products or services will complete the internet marketing survey. Data usually gathered by such surveys incorporate customer's name, address, email address, telephone number, earnings level, goods or services they may be curious about, along with the means by which they would make these purchases.

When you have gathered these surveys, you have a viable prospect list. You can vigorously work on such leads. Contact each one by phone, letters, or by an email campaign. These are not just random prospects or cold calling. These are people who are interested in your products and services and who truly took the time to visit online and complete a survey. This is precious lead information that few corporations pay hundreds or thousands of dollars to obtain. You have received your info for free by an internet marketing survey and make sure you employ the data gathered wisely.

The other means of gaining prospect lists is through the utilization of email campaigns. You can purchase lead lists for your industry from various corporations who provide such services. When you have your lead list, construct an email that would notify prospective customers of the merchandise and services you provide along with info about contacting you and making a purchase. Check the track record of the corporate you are buying leads from. Are they reputable? Typically, you get what you pay for. Chances are, if the list is very inexpensive, it would contain outdated information like incorrect physical and mailing addresses, incorrect email addresses, and disconnected phone numbers.

Then there is always the old-fashioned cold calling method. As distasteful as it could appear, it can be as effective as an Internet marketing survey in building a prospect list. Do a little research before you grab the phone book and begin dialing numbers. A great way to get prospects for cold calling is through the referrals of your existing customers. Ask them usually who they know that may be interested in buying your products or services. If your existing customers allow you to use their name during the phone call, it might be a perfect way to begin the conversation.




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